Huitlacoche

I designed the brand Huitlacoche, a Mexican-themed mug and cup shop. The project included developing the logo, product designs, social media content, and the full online store experience.

Go to Huitlacoche Shop

The logo

The logo is made up of a custom typeface designed exclusively for the brand, inspired by carved stones and pre-Hispanic symbols. Some of its key characteristics are:

Shape: Square, bold shapes with softened curved corners.
Details: Curved and pointed terminals that create a blend of tradition and modernity.
Perspective: A flat design that ensures a timeless aesthetic.

The color palette centers around a grayish purple tone, chosen to reflect the brand name “Huitlacoche.” The name comes from a delicious edible fungus that grows on corn, whose colors range from black to purple, gray, and white.

Social Media

Typography: Use of a simple typeface that contrasts with the logo.
Color scheme: Bright, vibrant colors that make the products stand out.
Movement: Achieved through simple lines that hide behind the products, combined with a vertical version of the logo.